COLLABORATIVE PROMOTIONAL CAMPAIGN FOR KAMPUNG PEROS THROUGH VISUAL DESIGN AND CREATIVE CONTENT FOR SUSTAINABLE ​TOURISM

The proposed branding and promotional strategy can help to project a better image of Kampung Peros as a sustainable tourism destination, highlighting its cultural heritage, traditional crafts, and eco-tourism activities to a wider audience (both local and international) through social media platforms. The collaboration between the Kampung Peros community, students, and course lecturers can be strengthened through co-creation and knowledge sharing, fostering long-term engagement.