PINK OCTOBER: BREAST CANCER AWARENESS PROGRAMME “EMPOWER, EDUCATE, EMBRACE” COLLABORATION WITH SULTAN AHMAD SHAH MEDICAL CENTRE (SASMEC)

UNIVERSITI ISLAM ANTARABANGSA MALAYSIA The IIUM campus hosted the Fun Run, while Kuantan Parade hosted indoor activities such as forum and competitions.

The programme positively impacted the community by promoting healthy lifestyles, unity, and awareness of health issues through engaging activities. Health screenings and expert forums provided essential preventive care and practical knowledge, especially benefiting underserved groups. Creative competitions, quizzes, and interactive sessions fostered confidence, resilience, and active community participation.