INTERNATIONAL SULAM BEYOND BORDERS: FOSTERING CROSS-BORDER CULTURES IN BUSINESS MANAGEMENT ISSUES

1. CSR engagement is positively related to business perfoance, contributing to increased profitability and competitiveness. 2. Confident in applying marketing mix concepts to their
businesses and reported an improved understanding of
digital marketing platfos. 3. Increased awareness of regulatory and pricing strategies
for different markets.
4. Prepared to incorporate digital marketing tools into their
strategies and identified specific strategies they could
implement effectively